Navigate Your Ascent
K2 partners with innovators to validate, build and grow software companies.
What is K2?
K2 is a product studio that creates cutting edge software and services. Our focus is to drill into market opportunities, then strategize and build products that serve them.
Why us? We’ve built and exited multiple venture-backed startup companies. From that experience, we have created a playbook for market validation, product design/development, and gaining rapid traction using our proven methodologies — we call it Blueprint.
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Truffle Marketing
Growth marketing shop offering customer acquisition for fixed monthly plans.
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Notus Labs
Wearable device company developing the most advanced safety ad performance monitoring platform for athletes.
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Squad
Consumer mobile application for private groups of friends that sparks daily, bite-sized moments of fun.
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Wisr
B2B SaaS platform that powers micro social network on college campuses. Co-founded by K2’s partners, exited to EAB, a Vista Equity Company.
Services
K2 offers a wide range of product and business strategy consulting expertise, coupled with execution know-how and the ability to get things done. Beyond helping you figure out your strategy, we’re ready to jump in the ring and move things forward with you.
Go-To-Market Strategy
Comprehensive go-to-market planning
Customer discovery
Sales pipeline building and customer acquisition
Market testing
Product
SaaS product design
Wireframe and app prototyping
UX/UI design
Product roadmap, prioritization, and scope reduction
Feature design and implementation strategies
Engineering
SaaS product development
Full stack software development
Cloud and systems architecture
Operations & Finance
Financial modeling and pitch deck preparation
Business and financial operations
Who do we partner with?
Businesses
As an established business, it can feel risky to devote key resources to an unknown product initiative. K2 can help align stakeholders at an existing company around a new market opportunity, validate assumptions, and share ownership of the product launch process. Our team has developed software-as-a-service offerings from small firms to large corporations.
Founders
Whether you are a solo entrepreneur or an early stage team, we give founders an unfair advantage. Partnering with K2 provides your team with seasoned operators and accelerates the time to product-market fit. For select founders, once the market is validated, we will help structure seed rounds and capitalize projects.
Startup Offerings
Blueprint
Product-Market Fit
MVP/V1 Product Design
Go-To-Market Strategy & Pilot Plan
K2 Blueprint is our proven process that helps founders expand their vision, narrow their focus, and deliver value to the marketplace. The output of Blueprint prepares teams for a more effective fundraise, optimized utilization of product scope and internal resources, and enhanced communication with prospective customers and investors.
Studio
SaaS Software Development
Customer Acquisition
Fundraise and Team Strategy
K2 Studio partners with founders to provide a co-founder level of support in all areas required to launch a successful venture. We embed with your team as operators and augment efforts around market validation, product design, engineering, customer acquisition, and fundraising.
About Us
John Knific
📐Product 🚀 Go-To-Market ⚙️ Ops
15 years building B2B & B2B2C SaaS. Experience navigating multiple product launches, pivots and exits. Active coach and angel investor.
Kris Ciccarello
📏 Product 🏛 Architect 🔨 Engineer
20+ years building software as a technical lead. Navigated both zero to one and scale as a CTO. Product-focused with experience in dozens of verticals.
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