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We Help Ambitious Companies Take the Next Step

K2 offers proven strategic product leadership and engineering execution, in one accountable team.

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What We Do

K2 combines product leadership and engineering execution to launch new AI-first products, accelerate existing product initiatives, and transform internal operations. Every engagement is grounded in product strategy and carried through to production.

Partnering with K2

The gap is product ownership, not who will write the code for you.

Important software stalls when no one owns the path from business outcome to working product. K2 brings senior product leaders and experienced engineers together to set the direction, shape the work, and ship a system that drives value.

Strategy First, Then Speed

Every engagement begins with strategy and alignment. Before roadmaps, before architecture, before code, we establish a Beacon — a shared north star that translates directly into product and go-to-market strategy, rooted in the people you serve and the jobs they’re trying to accomplish.

The most expensive software mistakes happen before the first line of code. So the Beacon becomes pitches: short documents your organization aligns on before anything gets built. Each pitch fixes the time and flexes the scope against a specific problem. The solution gets shaped at the right altitude, with the fastest path to value identified, and clear edges on what we won’t build.

From there, we prototype. We create fully functional frontends in weeks, not months, while rapidly validating with internal teams, current customers, and market prospects. That flywheel is what allows raw ideas and untapped market potential to transform into great products.

Meridian

The system behind every K2 engagement

Meridian connects K2’s proven process with customer insight, product decisions, and codebase context in one continuous workflow. It helps us shape better bets, align stakeholders before development, and give engineers the context to ship with confidence.

  • Shape: Turn customer needs, business goals, and technical realities into focused product bets
  • Align: Make the problem, scope, trade-offs, and intended outcome clear before development
  • Ship: Carry those decisions into the build without losing context between strategy and engineering

Explore Meridian and Our Methodology

Our Work

We partner with ambitious teams across industries, bringing product leadership and engineering execution to software with real stakes.

    • B2B SaaS
    • Small-Medium Business

    Manifest

    Agentic coaching platform trained on hundreds of hours of real coaching sessions and customer financial data

    From a Figma to Production in 90 Days: How K2 embedded as fractional CPO and CTO, replaced a scattered offshore team, and launched a multi-vertical AI coaching platform with paying customers.

    Read the Case Study
    • B2B SaaS
    • Automotive

    Collision Clarity

    Collision center management platform connecting OEM partners and insurance providers to streamline repairs and insurance claims

    From Internal Tool to Industry Platform: How K2 rebuilt the product foundation, introduced a customer-led roadmap, and prepared Collision Clarity for commercial adoption

    • Consumer SaaS
    • AI Video

    CampaignAI

    AI-native platform for producing short-form political campaign videos through a guided workflow that turns campaign positioning into scripts, storyboards, visual direction, and finished social-ready video assets.

    K2 partnered with CampaignAI as the full product and engineering team, building CampaignAI from the ground up across UX, frontend, backend, agentic AI, and early go-to-market strategy.

    • Enterprise SaaS
    • HealthTech

    My One Medical Source

    High-growth medical logistics platform connecting labs, medical access points, and patients to streamline scheduling, communications, payments, and collection operations.

    K2 started as a technical diligence partner helping ready their team for scale, and quickly moved in as fractional CPO in addition to replacing a fragmented team of offshore engineers. Within a few short months, the K2 team has hardened their core platform, modernized their data model, and prepared the company to ship its next generation project within six months.

Battle-Tested Operators, Not Consultants

We’ve founded, scaled, and sold software companies — and led product and engineering inside larger organizations. Today, we bring that operating experience to every K2 engagement.

  • Kris Ciccarello

    Founding Partner

    Founder and CTO with 20+ years building production software across industries. Kris leads architecture, engineering, AI systems, and technical strategy.

  • John Knific

    Founding Partner

    Serial product and go-to-market operator with 15+ years building and scaling B2B SaaS companies. John leads product strategy, customer discovery, commercialization, and growth.

Cleveland-Based, Onshore, Built to Work Side by Side

Partners work directly with K2’s founders and an experienced onshore team from our Cleveland, Ohio, studio.

Have a Software Initiative That Needs to Move?

Whether you’re launching something new, trying to get a stalled product moving, or modernizing systems that are holding your business back, we’ll help you find the path forward.